As mentioned earlier, it’s the top brand for B2B lead generation. LinkedIn is more about social selling than social commerce. Hootsuite offers LinkedIn report templates you can customize and schedule to keep everyone in the loop. Or, your audience engagement might be dropping off because you’re not actively engaging with them through comments or direct messaging.Īll of these insights can help you make adjustments to your strategy and stay ahead of the curve.Īlways remember to share your results! Social media doesn’t exist in a silo, and sharing your LinkedIn marketing results with key stakeholders can help you gain buy-in for future initiatives and investments. Experiment with different types of content, posting times, and messaging styles to see what resonates best with your audience.įor example, a quick look at your analytics might uncover that your page performance is dwindling.ĭid this happen just after you introduced a new content type? Or maybe a new campaign? Performance might also be the result of a recent algorithm update. Use the insights from these tools to refine your LinkedIn marketing strategy. LinkedIn Analytics provides a good overview of your page and post-performance, but platforms like Hootsuite Analytics help you go even deeper. The best way to improve your LinkedIn strategy over time is to track and analyze the results of your efforts. Use these insights to tailor your future content, but also to understand if your existing content is resonating with the right people.įor example, you might notice that your followers are mostly in the tech industry but most engaging with your posts about marketing. ![]() Within your Visitor and Follower dashboards, you can see what industries your followers are in, their job titles, and their location. LinkedIn analytics are a good way to find the demographics specific to your audience. It’s important to understand who your specific audience is and what kind of information they’re looking for from your LinkedIn Page. LinkedIn users skew older and tend to have a higher income.īut that’s just a starting point. LinkedIn user demographics differ from those of the other social platforms. Engage with other users’ content by commenting and liking.Share relevant industry news and trends.Use eye-catching visual elements like images, videos, or infographics.Some tips for creating and sharing valuable content on LinkedIn include: The key is to provide value and insight to your audience, rather than just promoting your products or services. This could be blog posts, articles, videos, images, or even curated content from other sources. LinkedIn is all about networking and building connections, so it’s important to share valuable content consistently. For example, if you have an exciting Q4 campaign launching, or important resources you want to highlight, creating a Showcase Page can help draw attention to it.ĭon’t let your main Page content get stale: LinkedIn recommends updating your cover image at least twice a year. LinkedIn data shows that complete Pages get 30% more weekly views.įor larger organizations, Showcase Pages can be used as an extension of your main business page, to highlight specific business units, brands, or initiatives. No matter what goals you’re working towards, make sure you have a complete LinkedIn Page that takes advantage of all relevant tabs and sections. LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation.ĭon’t know where to start? Check out our blog post on how to set goals for social media marketing. Looking for funny or entertaining content: 13.8%.Posting or sharing photos or videos: 17.7%.Following or researching brands and products: 26.9%.Keeping up with news and current events: 29.2%.Here’s are a few ways people use the platform: Keep in mind, people use LinkedIn differently from other social networks. If you’re a B2B business looking to generate leads, highlight case studies and customer success stories. ![]() Once you have a goal, identify your target audience and tailor your content and messaging to appeal to them.įor example, if you’re an emerging entrepreneur looking to establish yourself as a thought leader in your industry, focus on sharing insights and knowledge related to your niche. Like any marketing strategy, it’s important to have a clear goal for your LinkedIn presence. Itching to get your LinkedIn strategy off the ground? Start with these best practices and tips. Free 30-Day Trial 9 best practices and tips for LinkedIn marketing
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